SABA – Gostilna Slovenija is a trademark

Slovenian American Business Association (SABA) made a lot of presentations about Slovenian business market, Slovenian companies and their products and about Slovenia as investment location.

But in September SABA with OZS (Chamber of Craft and Small Business in Slovenia) is starting a new and a little different presentations about Slovenia. We are starting to promote Slovenia as a tourist destination with a project – trademark “Gostilna Slovenija” (Restaurant Slovenia)!

In January 2012 Mrs. Polona Prešeren wrote that in Slovenia, typical restaurants have always played a special role. They are not only the places where one can experience the local culinary offer, but have always been an important component part of the Slovenian heritage and culinary recognition. And from September 2011 they are presented under the new trademark ‘Gostilna Slovenija’Martin Jezeršek from the Hiša kulinarike Jezeršek (Jezeršek Culinary House), who wrote the development strategy.

The offer of Slovenian restaurants was formed under the influence of the interesting historical development and a variety of tastes at the juncture of the Alps, Mediterranean and Pannonian Plain. Usually, they were developed as characteristic family restaurant activities. In Slovenian, their name ‘gostilna’ (restaurant) is associated with the word ‘gost’ (guest) and, particularly, hospitality of landlords who invited guests to explore various flavours of their house, local, regional, Slovenian and selected international dishes in association with the wine, mostly from all three Slovenian vine-growing regions.

Restaurants must satisfy the strict rules and criteria of the trademark. They must satisfy the conditions as regards external and internal arrangement of rooms, while in their offer, the food of the house, local and regional dishes prevail, as well as appropriate food and food products of local producers, food with protected appellation of origin, organic food, appropriate music scenery, service methods, and a variety of other components that contribute to the justification of use of the trademark and Gostilna Slovenija brand. The Gostilna Slovenija project was carried out by the Section for Hospitality and Tourism at the Chamber of Craft and Small Business of Slovenia. So far, the right to use the Gostilna Slovenija trademark has been granted to 43 Slovenian restaurants.

In 2017 Ana Roš from Franko restaurant in the western town of Kobarid has put Slovenian cuisine on the map by becoming the World’s Best Female Chef. The World’s 50 Best Restaurants culinary portal picked her for the prestigious title due to her precision, affection to details and her imagination. More on www.hisafranko.com 

SABA and Chamber of Craft and Small Business of Slovenia now following an idea to present trademark “Gostilna Slovenija” (and Slovenia as tourist destination) in US.

First presentations (with food and wine) will be on September 23 and 30, 2018 in The Bistro at Bratenahl Place (for reservations please contact: Gino at 216-541-3900)! Restaurant RAJH from Slovenia will follow this words and idea:

A guest who visits an English pub knows what he can expect. A guest who visits a restaurant with a Michelin star knows what he can expect. A guest who visits a Chinese restaurant knows what he can expect. But until today, a guest who visited the restaurant did not know what to expect. From a restaurant that prides itself with the Gostilna Slovenija mark and sign, a guest may expect a wholesome experience in Slovenian gastronomy. This includes many traditional and contemporary restaurant and gastronomic elements, such as quality, dishes and beverages of Slovenian origin, seasonalisation of offer, ambient and architectural arrangement, and after all, family management!”

Welcome in “The Bistro”!